Ep. 98 Affirmations and Scent for Manifestation with Candle Expert Beth Geddio (State of Being Co)

In this cozy, high-vibe episode of The Emily the Mystic Show, Emily sits down with Beth Geddio, founder of State of Being, a scent-based wellness company helping people rewire their thoughts through affirmations and scent recall.

Beth blends neuroscience, creativity, and intentional ritual to turn candles and room sprays into tangible mindset tools and teaches others to do the same through her Philadelphia shop, workshops, and community experiences. Together, Emily and Beth explore how scent anchors memory, how affirmations reshape the brain, and why following joy is the key to building an aligned business.

💫 Inside this episode:
• How a birthday candle-making class sparked a friendship and this conversation
• Beth’s path from architect → designer → spiritual entrepreneur
• The science behind affirmations + the Reticular Activating System (RAS)
• How scent recall links emotion, memory & manifestation
• The viral Resilient Candle story that brought TSA agents → customers ✨
• Why creating a brick-and-mortar spiritual business can be deeply grounding
• Affirmation tips: choosing words that feel good now, not far away
• Beth’s advice for business owners: trust yourself over trends
• What “being a mystic” means to her

This episode will leave you inspired to bring ritual into your daily life, reconnect with your senses, and let your business, and mindset, smell like possibility. 🕯️💖

🔗 Connect with Beth Geddio:
Website → www.stateofbeingco.com
Instagram → @stateofbeingco

🎧 Listen on Spotify, Apple Podcasts, and YouTube → The Emily the Mystic Show